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I have this conflict with wrapping paper. I love meticulously wrapped presents and can spend lots of time in fancy paper stores. I also hate how inherently wasteful the process is, both monetarily and in actual paper waste. You can spend a lot of time and money making something look pretty, only to have it torn apart in seconds, leaving a pile of paper that can rarely even be recycled. (Or in my case, you carefully open any present with superior paper, in the hopes that you might use it later but you never ever do, are you kidding yourself?)
Maybe I haven't mentioned this here, but anyone who knows me knows I love maps. My shower curtain is a map, I have a map under plexiglass on my coffee table, and I collect them whenever I have a chance. I especially like old maps with countries that don't exist anymore, so I of course jump at the chance to grab any old atlases that are about to be thrown out at school.
The last atlas I got is relatively large, and I've been cutting out map pieces to decorate postcards and such. But at the rate I'm using it will be with me for years, so I have a new plan: map wrapping paper! Alright, so it's not super Christmasy. BUT it is pretty, it's reusing old things instead of throwing them away, and it's maybe teaching people geography while they get gifts. (maybe.) I wasn't even sure of what to wrap yet, so I made one of those gift wrapped boxes that stay wrapped forever, which is nice in and of itself. It's the gift box that keeps on giving!